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Online ‘super-spreaders’ fuel nutrition myths
Misinformation shared online by bogus nutrition experts is creating risks to public health, according to new research. Analysis by Rooted Research Collective (RRC), supported by the Freedom Food Alliance (FFA), identified 53 social media so-called ‘super-spreaders’ with a combined
Analysis by Rooted Research Collective (RRC), supported by the Freedom Food Alliance (FFA), identified 53 social media so-called ‘super-spreaders’ with a combined following of over 24 million people sharing information that directly contradicts public health guidelines. RRC said these narratives directly contradict established public health guidelines around the world, which promote dietary diversity and moderation, and recommend limited red meat and saturated fat intake. It added that 96% of the super-spreader influencers financially benefit from sharing misinformation by, for example, offering coaching and courses, putting on conferences and live events, and through affiliate links which pay them commission for promoting specific food products and supplements.
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