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Online publishers face a dilemma: Allow AI scraping from Google or lose search visibility
Online publications increasingly face a lose-lose dilemma: allow Google to use their published content to produce inline AI-generated search “answers” or lose visibility in the company’s search engine.
The crux of the problem lies in the Googlebot, the crawler that scours and indexes the live web to produce the results you see when you enter search terms. Other options it’s reportedly weighing include forcing Google to share search data with competitors or relinquishing its default search-engine deals, like the$18 billion one it inked with Apple. iFixit CEO Kyle Wiens told Bloomberg, “I can block ClaudeBot [Anthropic’s crawler for its Claude chatbot] from indexing us without harming our business.
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