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Online spending grew 3% to a record $1.2T over holiday period, says Salesforce
Online spending rose 3% to a record $1.2 trillion globally over the holiday period, with U.S.-sales growing 4% to $282 billion.
Salesforce says that AI and agents “influenced” holiday spending to the tune of $229 billion through targeted offers, personalized support, and product recommendations, up 6% year-on-year. Paul is a senior writer based in London, focused largely (but not exclusively) on the world of UK and European startups. Prior to joining TechCrunch in June 2022, Paul had gained more than a decade’s experience covering consumer and enterprise technologies for The Next Web (now owned by the Financial Times) and VentureBeat.
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