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Online star Hawk Tuah girl faces crypto coin criticism

Haliey Welch's "Hawk" digital coin shot up in price then lost 95% of its value just hours after it launched.

This has led some, including YouTube cryptocurrency investigator Coffeezilla, to accuse Ms Welch of scamming investors with a "pump and dump" - where the people behind a coin hype up its price before launch, then sell it for profit. Fans and investors have accused Ms Welch and her team of "misleading" and "betraying" them and suggested the launch had been a "rug pull" - where promoters of a cryptocurrency draw in buyers, only to stop trading activity and make off with money raised from sales. Her manager told the Hollywood Reporter in July that she was unique in not having sought out internet fame, having been off social media for mental health reasonsfor several months before appearing in the now-viral "Hawk Tuah" video.

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