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Open Social
The protocol is the API.
App-specific entities such as posts and likes have a richer structure: you can always turn them into HTML documents later, but you can also aggregate them, filter them, query, sort, and recombine them in different ways before that. There still exists a web-like logical model of our data—our profiles, our posts, our follows, our likes, all the things that we’ve created—but it lives within some social app’s database. For a long time, open social will rely on a community of stubborn enthusiasts who see the promise of the approach and are willing to bear the pains of building (and failing) in a new ecosystem.
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