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Open social web browser Surf makes it easier for anyone to build custom feeds


With Starter Sets, Surf is simplifying the process of building those custom feeds, personalizing them, and even publishing them off-platform, if you choose.

Instead of getting stuck in an algorithmically generated timeline designed by a social network’s owner, custom feeds allow you to build an experience focused on things you actually care about, like your favorite hobbies, sports, communities, or any other topics you want to follow. The company’s flagship Flipboard app had allowed people to collect and organize posts from blogs, news websites, and mainstream social media services, which were turned into custom magazines. For instance, if you choose to start a “Hobbies” feed, you can tap on that category and then look for sources to add across a number of subtopics, like cycling, gaming, Lego, books, baking, hiking, dancing, guitar, comics, sailing, and much more.

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