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OpenAI adds shopping features to ChatGPT Search
OpenAI, which spends far more money than it takes in, is trying something new to stanch the bleeding.
Trusting ChatGPT for accurate shopping advise may be a risk, as the app tends to (still) make stuff up when it doesn't know an answer. It's not clear how OpenAI is making money on shopping since it's surfacing organic results and not paid placements, but it could be through affiliate revenue. The company expects to boost that revenue by a factor of 30 to $125 billion by 2029, though it didn't give any specifics on how it plans to do so.
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