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OpenAI Adds Shopping to ChatGPT in a Challenge to Google
OpenAI is launching a shopping experience inside of ChatGPT, complete with product picks and buy buttons. WIRED spoke with Adam Fry, the company’s search product lead, to ask how it all works.
Fry says ChatGPT users are already running over a billion web searches per week, and that people are using the tool to research a wide breadth of shopping categories, like beauty, home goods, and electronics. When asked if he sees this as potentially a meaningful revenue driver in the long term, Fry similarly says that OpenAI is just focused on the user experience first and will iterate on ChatGPT shopping as the startup learns more post-release. Its AI agent, called Operator, can take control of web browsers and click around, potentially helping users buy groceries or assist with vacation booking, though my initial impressions found the feature to be fairly clunky at release.
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