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OpenAI and Barbie-maker Mattel team up to bring generative AI to toymaking, other products
Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toy-making and ever-expanding pipeline of IP repackaging.
The company is currently working on films based on other toys like Hot Wheels, Polly Pocket, Barney, UNO, and Masters of the Universe, and has a range of animated and live-action content for TV. “Each of our products and experiences is designed to inspire fans, entertain audiences, and enrich lives through play,” Josh Silverman, chief franchise officer at Mattel, said in a statement. Rebecca Bellan is a senior reporter at TechCrunch, where she covers Tesla and Elon Musk’s broader empire, autonomy, AI, electrification, gig work platforms, Big Tech regulatory scrutiny, and more.
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