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OpenAI launches ChatGPT with Search, taking Google head-on


As traditional web search falters, OpenAI offers an AI-based alternative.

Each search result in ChatGPT comes with a citation link, and users can click a "Sources" button beneath responses to view referenced materials in a sidebar that pops up beside the chat history. ChatGPT with Search also helps OpenAI take advantage of its new publishing partnerships and reframe those media relationships into something beyond merely scraping web data to train its AI models, which caused legal trouble in the past. All these new avenues for ChatGPT to potentially prefer one website, source of information, company, brand, or shop brings up a big question: Will OpenAI offer preferential content placement for media partners or advertisers in the future?

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