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OpenAI reorganizes research team behind ChatGPT’s personality


OpenAI is shuffling the team that shapes its AI models' behavior, and its leader is moving on to another project within the company.

In an interview with TechCrunch, Jang says she’s building out a new research team called OAI Labs, which will be responsible for “inventing and prototyping new interfaces for how people collaborate with AI.” This led OpenAI to restore access to some of its legacy models, such as GPT-4o, and to release an update to make the newer GPT-5 responses feel “warmer and friendlier” without increasing sycophancy. When asked whether OAI Labs will collaborate on these novel interfaces with former Apple design chief Jony Ive — who’s now working with OpenAI on a family of AI hardware devices — Jang said she’s open to lots of ideas.

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