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OpenAI scientist Noam Brown stuns TED AI Conference: ’20 seconds of thinking worth 100,000x more data’


At the TED AI conference, OpenAI’s Noam Brown unveiled the o1 model, showcasing how "System Two Thinking" could transform industries by enabling AI to deliver smarter, more deliberate decision-making.

“The incredible progress in AI over the past five years can be summarized in one word: scale,” Brown began, addressing a captivated audience of developers, investors, and industry leaders. He pointed to the need for AI to move beyond sheer data processing and into what he referred to as “ system two thinking ”—a slower, more deliberate form of reasoning that mirrors how humans approach complex problems. Launched in September 2024, these models are designed to process information more carefully than their predecessors, making them ideal for complex tasks in fields like scientific research, coding, and strategic decision-making.

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