Get the latest tech news

OpenAI staffers reportedly 'taken aback' by 'ominous' logo rebranding

OpenAI is changing its logo to a large black "O," Fortune says, and the company's own staff members reportedly find it ominous.

Instead, it's replaced by a large black "O" or a simple ring or circle that staffers reportedly found to be devoid of creativity — ominous, even. Based on how the publication's sources described it, the new logo sounds like the complete opposite of OpenAI's current one, which was designed to represent "precision, potential and optimism." The company apparently started its redesign efforts a year ago after hiring new people for its internal creative and design team.

Get the Android app