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OpenAI to steer content authentication group C2PA, label Sora videos as AI
OpenAI wants to work with other companies in this space, including its rivals, to develop tools and tech for labeling AI-generated media...
In other words: OpenAI wants to work with other companies in this space, including its rivals, to develop tools and tech for labeling AI-generated images, videos, and other content — allowing viewers to trace them back to their source and to avoid confusing them for real world footage and photographs. Now, today, Anna Makanju, OpenAI’s VP of Global Affairs, emphasized the importance of these efforts, stating in a press release from C2PA: “C2PA is playing an essential role in bringing the industry together to advance shared standards around digital provenance. The news comes amid reports of people, especially on social network sites such as Meta’s Facebook, apparently being tricked by posts featuring AI generated images meant to resemble real photographs — though many like “Shrimp Jesus” are quite obviously artistic and surreal.
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