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OpenAI's Big Bet That Jony Ive Can Make AI Hardware Work
Io, a firm Ive and Sam Altman cocreated, will now merge with OpenAI.
OpenAI has fully acquired Io, a joint venture it cocreated last year with Jony Ive, the famed British designer behind the sleek industrial aesthetic that defined the iPhone and more than two decades of Apple products. The promotional video included musings on technology from both Ive and Altman, set against the golden-hour backdrop of the streets of San Francisco, but the two never share exactly what it is they’re building. Altman reportedly has hardware ambitions beyond the generative AI software his company develops and sells, and Ive has seemingly been eager to make new imprints in the design world since he left Apple in 2019.
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