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Oprah and Nigella deepfaked in influencer 'manifestation' ads


Piers Morgan and Oprah have criticised the use of AI deepfake ads used to promote a "manifestation" guide.

Celebrities including Piers Morgan, Nigella Lawson and Oprah Winfrey have criticised the use of AI deepfake online adverts that gave the false impression they had endorsed a US influencer's controversial self-help course. Prof Nathan McDonald, a theology academic at the University of Cambridge, said the video referred to the Codex Sassoon, a very early Hebrew Bible which recently generated attention when it was sold at auction for $38m. He added that the Genie Script's promotional videos seemed to draw on "New Thought" religious belief, which has its roots in late 19th Century America and has influenced some parts of Christianity through the so-called prosperity gospel.

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