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Orion – From idea to launch in 45 days
Last month we released Orion, a small app that turns your iPad into an HDMI monitor. This was certainly a big departure from our usual practice of making camera apps, so I wanted to take a moment to show the 'why' — and, after that, the 'how': our process of making it from thought to launch.
True to my first sketch, we were now down the second step in a basic flow: users open the app to a very tech-tastic, VHS tape-like manual cover design and 80s-style internal illustrations, then transition to pixely menus. We made sure to not take ourselves too seriously here: I used Jelmar's tiny, vintage 2-cup Douwe Egberts coffee maker as an icon for 'Various Other HDMI devices', for instance, and switched up the heading on the second page from 'Already have a USB-C Capture Card?' This detail in the app is my personal favorite, and I was beyond honored that Cabel Sasser was willing to write a bit of beautiful intro music to set the tone perfectly once you finish pulling that cardboard strip.
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