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Over 170 million fake reviews were removed from Maps and Search thanks to Google's new algorithm
Dan Pritchett, Principal Software Engineer at Google Maps, writes that reviews undergo rigorous scrutiny by Google's moderation systems before they're published. The systems also monitor content for...
In brief: Google receives around 20 million business-related contributions to Maps and Search every day, including hours, ratings, photos, reviews, videos and more. Pritchett explains that the algorithm detects questionable review patterns even faster by examining longer-term signals on a daily basis. The algorithm is also designed to combat the problem of scammers who contact businesses claiming they can improve their reviews and online presence for a fee.
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