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Over-the-air TV might soon receive interactive functionality similar to streaming | Pause, fast forward, rewind, and skip through broadcast TV programs with HDR and enhanced audio

In collaboration with some of the largest US broadcast TV companies, ROXi has begun introducing technology that could bring smart features typically associated with streaming services to...

The process has been slow and difficult, partially due to competition from free streaming services, but a consortium of companies is preparing to introduce interactive over-the-air broadcasts. The company's partners are also trying to introduce "Nextgen TV," which could give broadcast channels HDR, enhanced dialogue, on-demand content, and local news or weather forecasts. Still, large segments of the population rely on broadcast TV, particularly low-income, rural, and immigrant households, which could provide ROXi or other ATSC 3.0 services with a significant addressable market.

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