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Overseeing app stores to promote competition in the Digital Markets Act
The EU's Digital Markets Act includes new requirements for mobile app stores to promote genuine competition in the mobile app industry.
As summarized by Yale University economist Fiona Scott Morton, the DMA provides measures for interoperability, disintermediation, and fairness, while allowing platforms to take steps to preserve the safety of the apps they offer. For the purposes of contestability, the key question is whether Apple’s fee structure and choice architecture create enough of an incentive for potential developers of alternative app stores to enter. It is clear from this brief case study that whether a contestable and fair arrangement for app developers will emerge from the DMA depends on the access and fee structure Apple is allowed to put in place.
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