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Overtourism in Japan, and how it hurts small businesses
Why being popular is not the goal of most small businesses
Another oft-cited overtourism example is Kamakura Kokomae — a tiny station on the diminutive, local, Enoden train line, featured in the popular Slam Dunk manga/anime opening credits. Julia Maeda, who runs a high-end travel company in Japan (she recently helped plan a honeymoon for a billionaire’s daughter), said she sometimes struggles with clients who treat a trip to Kyoto like a safari. The mechanisms of capitalism and the American-born ethos of infinite-growth social media (which TikTok simply aped / built atop) have come together to form this demented stew — this blight on cities like Kyoto, Venice, and more — by operating at a scale and level of abstraction beyond human comprehension.
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