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Panasonic S9 hands-on: A powerful creator camera with a patented LUT simulation button


With a stylish design and button that gives quick access to video simulations, Panasonic’s S9 is aimed squarely at influencers and creators.

Panasonic’s mirrorless cameras have always been popular with pro video shooters, but to date the company hasn’t directly tackled a key segment: influencers. The S9’s key feature is a dedicated LUT button and app that let you quickly select custom and preset video looks, much like you can with Fujifilm’s simulations. That’s due to the small size and lack of a fan, but you can start recording again immediately after it stops — so this would mainly affect event shooters needing to do long takes.

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Photo of Panasonic S9

Panasonic S9

Photo of Panasonic S9 hands

Panasonic S9 hands