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Panasonic Sells Off Its VR Subsidiary


Shiftall, the Japan-based VR hardware creator, is no longer owned by Panasonic, as the company has been effectively sold off to the Tokyo-based company CREEK & RIVER. From a report: As first noted by tech analyst and YouTuber Brad Lynch, Panasonic today announced it has transferred all shares of...

Shiftall, the Japan-based VR hardware creator, is no longer owned by Panasonic, as the company has been effectively sold off to the Tokyo-based company CREEK & RIVER. From a report: As first noted by tech analyst and YouTuber Brad Lynch, Panasonic today announced it has transferred all shares of Shiftall to the Tokyo-based company CREEK & RIVER Co., Ltd., which specializes in outsourcing, consulting, content management and distribution services. Acquired by Panasonic in 2018, Shiftall primarily focused on niche consumer devices, but shifted over the years to focusing on VR hardware, such as its MeganeX PC VR headset, HaritoraX wireless body trackers, FlipVR motion controllers, and mutalk soundproof microphones.

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