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Paraguay Loves Its Cartoon Mouse Mickey. Disney Does Not
The New York Times looks at "a third-generation family firm" in Paraguay "with 280 workers that packages hot sauce, soy beans...and seven kinds of salt for sale in Paraguayan supermarkets." Its mascot — on t-shirts, coffee cups, and "in heavy demand at Paraguayan weddings" — is a mouse...
The New York Times looks at "a third-generation family firm" in Paraguay"with 280 workers that packages hot sauce, soy beans...and seven kinds of salt for sale in Paraguayan supermarkets. "Mickey resonates with Paraguayans' sense of nostalgia, said Euge Aquino, a TV chef and social media influencer who uses its ingredients to make comfort food like pastel mandi'o(yuca and beef empanadas)... Mickey's popularity, she said, also has a lot to do with the mascot handing out candy outside the factory gates every Christmas: a tradition dating back to 1983." By now, a "peaceful coexistence" reigns between Mickey and its United States doppelgänger, said Elba Rosa Britez, 72, the smaller company's lawyer.
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