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Paramount Plus is trying to carve out a safe streaming space for kids
New profiles and a better experience are part of the plan.
In a conversation on Zoom, Dan Reich, executive vice president and global head of product and design of Paramount Plus, told me it was the number two content draw for the platform, which is a big reason the streaming service just overhauled its whole kids experience. These changes are already live on the Paramount Plus app as of April 22th, but in our conversation, Reich mentioned some other changes coming later to the platform, including the possibility of using generative AI to create playlists of kids content and artwork and a new profile creation prompt that’s expected to launch in Q2. Being a Paramount Plus user, I’ve definitely noticed I get a lot fewer recommendations for kids content than I do on Netflix and Disney Plus — which both assume a child is living in the house with me just because I sometimes get mopey and rewatch She-Ra and the Princesses of Power or Beauty and the Beast.
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