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Passionfroot is a marketplace for business-focused content creators looking for brand partnerships — and vice versa
As the creator economy is growing rapidly, brand partnerships remain one of the prime ways creators can earn money. Other services like link-in-bio
The company, founded by Jen Phan, who had a career in early-stage investing, has raised $3.8 million in a seed funding round led by VC Supernode Global, with other investors including Miro CEO Andrey Khusid’s s16vc, Sequoia, Accel’s Scout Fund, and Creandum also participating — Creandum previously invested in the company’s $3.4 million pre-seed round too. The seed round included angels such as former Zapier CMO Kieran Flanagan, ex-community and creator lead at Notion Ben Lang, Linktree CPO Jiaona Zhang, and Austin Lau, who looks after Growth at Anthropic. However, after speaking with dozens of creators, I realized that while the creative freedom is appealing, the business side—especially brand partnerships, which serve as a primary revenue stream—remains fragmented and inefficient,” Phan told TechCrunch.
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