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Paying freelancers in equity and dividends
Gumroad pays freelancers around the world $125-$200/hr. They choose how much of this they’d like to get in equity–between 0 and 80%. Equity entitles one to annual dividends.
Equity crowdfunding offered an alternative to VC: founders could raise up to $1.07M per year from non-accredited investors all over the world, so long as they published financials online. On January 31, 2023, we increased Gumroad’s pricing to be simpler, higher, and the same for all creators, regardless of income level: 10% flat, exclusive of payment processing fees. The ZIRP-fuel haze that peaked during COVID and allowed Gumroad to spend the first decade of its life operating with an incredibly creator-friendly business model was over.
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