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PayPal has a new logo that makes it look just like everything else
It appears in a new ad campaign starring Will Ferrell.
The company justifies the change by saying that the new black standalone wordmark won’t be confused with the rest of the payments processing world — especially “the blue that has become synonymous with fintech.” But even if PayPal doesn’t intend to prioritize the black wordmark, it will be in the good company of many other firms that have moved from something fun and recognizable to boring, plain text! It also joins the fine tradition of flattening logos just for the sake of them being flat and inserting weird corporate synergy for no obvious reason.
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