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PayPal To Share Customer Purchase Data with Retailers
PayPal will begin sharing detailed customer purchase data, including clothing sizes and shopping preferences, with retailers for targeted advertising starting November 27, the payments company announced in a recent privacy update. The initiative affects PayPal's 391 million active consumer accounts ...
PayPal will begin sharing detailed customer purchase data, including clothing sizes and shopping preferences, with retailers for targeted advertising starting November 27, the payments company announced in a recent privacy update. The initiative affects PayPal's 391 million active consumer accounts worldwide. While customers can opt out through the app's settings, the GAO reports such opt-out rates typically remain below 7% across financial services.
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