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Peloton explores placing its equipment in gyms, launches marketplace for used gear
Peloton is exploring ways to expand its customer base by making its products available in gyms, and launching a peer-to-peer marketplace for used equipment.
Speaking at Bloomberg Tech Summit on Thursday, Stern said Peloton plans to distribute its machines to commercial gyms via its subsidiary Precor, a gym equipment supplier, and is working to add Peloton workouts to compatible Precor equipment. The company this week also set out to grab a share of the market for used Peloton equipment, launching a peer-to-peer marketplace called Repowered. “I want to find ways to scale coaching by creating individualized programs for each of our members so that they can get the right class from the right instructor that’s personalized for them,” he said.
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