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Peloton faces lawsuit amid claims it allowed marketing firm to train AI on user chat data
Peloton is accused of allowing marketing firm Drift to read and process data without user consent
Peloton could face court in California over accusations that it allowed a third party to process user chat data, including for training AI, after twice attempting to have the lawsuit dismissed. "Companies that don't prioritize a strong first-party data collection strategy are setting themselves back for the near term," Kimen Warner, VP of Product Management at Drift, was quoted as saying at the time. Last year, the fitness-at-home company paid a $19 million fine after safety issues with its treadmills were tied to injuries and the death of a child, while in May, CEO Barry McCarthy stepped down amid job losses.
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