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People sure are pressed about Apple’s crushing iPad commercial

Sometimes crushing the whole of creativity into an iPad is bad.

This gathering of creations meant to represent the whole history of human creativity is laid flat by the unstoppable force of Apple’s hydraulic press. I remember watching it during Apple’s livestream and thinking, “That’s very pretty,” and also, “Oh, this was not the right time for this commercial.” Which must have been prescient on my part because now a whole lot of people — primarily in the artistic community — are furious about the commercial. But the last time Apple used this shtick, writers and actors in Hollywood hadn’t spent half a year campaigning to protect their jobs from AI.

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