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Permanent wants to permanently change where commercial buyers get their food
Permanent is building a marketplace that connects enterprise buyers with farms using regenerative growing practices.
Some customers are well-known brands like Sweetgreen or broth company, Kettle and Fire, while others are sizable school districts like Oakland’s and large universities. While the company wants to promote regenerative and organic farming practices, Webb is realistic about where the food market is today and what supply and demand looks like. “We are ultimately flexible to optimize around our customer needs for the most competitive delivered pricing, and that enables us to develop supply and decomodify and differentiate items in the process.”
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