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Perplexity brings ads to its platform

AI-powered search engine Perplexity says it'll begin experimenting with ads on its platform starting this week.

AI-powered search engine Perplexity says it’ll begin experimenting with ads on its platform starting this week. Brands and agency partners participating in Perplexity’s ad program include Indeed, Whole Foods, Universal McCann, and PMG. “We intentionally chose these formats because it integrates advertising in a way that still protects the utility, accuracy, and objectivity of answers,” the blog post reads.

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