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Perplexity CEO says its browser will track everything users do online to sell ‘hyper personalized’ ads
Perplexity is building its own browser is to collect data on everything users do outside of its own app to sell ads.
CEO Aravind Srinivas said this week on the TBPN podcast that one reason Perplexity is building its own browser is to collect data on everything users do outside of its own app. It’s signed a partnership with Motorola, announced Thursday, where its app will be pre-installed on the Razr series and can be accessed though the Moto AI by typing “Ask Perplexity.” Srinivas didn’t flat-out confirm that, though he did reference on the podcast the Bloomberg article, published earlier this month, that discussed both partnerships.
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