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Perplexity introduces a shopping feature for Pro users in the US
AI-powered search engine Perplexity is venturing into e-commerce. On Monday, the company debuted a new shopping feature for its paid customers in the U.S.
For shopping-related search queries, the tool presents users with visual cards that have details of the product, pricing, and seller info, a short description, and the pros and cons of the item in question. Apart from Big Tech, startups like Daydream, Deft, and Remark have also raised millions of dollars from venture capitalists to build AI-powered shopping searches. To build trust, the companies providing these tools will have to make sure to remove implicit bias and preferential treatment before regulators intervene.
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