Get the latest tech news

Perplexity is building a browser in part to collect customer data for targeted ads

Perplexity CEO Aravind Srinivas said the company is building a browser to track user activity and sell targeted advertisements.

In a recent interview with the TBPN podcast, CEO Aravind Srinivas gave some insight as to why the business appeared to be branching out from its artificial intelligence focus: It's to collect user data and sell them targeted advertisements. That's not to say Perplexity wouldn't take the chance to go straight to the source and acquire Chrome in the aftermath of Google's recent monopoly court ruling regarding online search. In the ongoing hearings about Google and its potential sale of Chrome, Chief Business Officer Dmitry Shevelenko said he thought Perplexity would be able to continue running the browser at its current scale.

Get the Android app