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Perplexity just made AI research crazy cheap—what that means for the industry
Perplexity AI launches free Deep Research tool that matches $75,000/month enterprise AI capabilities, forcing OpenAI and Google to justify premium pricing while scoring higher on key benchmarks.
Pro subscribers pay $20 monthly for 500 daily queries and faster processing—a price point that could force larger AI companies to explain why their services cost up to 100 times more. “Deep Research on Perplexity completes most tasks in under 3 minutes,” the company announced, highlighting its ability to perform dozens of searches and analyze hundreds of sources simultaneously. The company plans to expand Deep Research to iOS, Android, and Mac platforms, which could accelerate adoption among users who previously viewed AI tools as out of reach.
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