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Perplexity launches a $200 monthly subscription plan


Perplexity launched a $200 monthly subscription plan this week, becoming the latest AI provider to offer a hyper-premium tier.

With the launch of Max, Perplexity became the latest AI provider to offer a hyper-premium subscription tier to capitalize on its power users. Most of Perplexity’s cash burn reportedly comes down to heavy spending on cloud servers and buying access to AI models from OpenAI and Anthropic. In recent months, Google has heavily pushed AI mode, its own AI-powered search product which bears a striking resemblance to Perplexity’s app, in front of its users.

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