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Perplexity planning revenue sharing program with web publishers next month


Perplexity announced plans to share revenues with publishers whose links it cites. Revenue will be from advertising it plans to run.

AI chatbot Perplexity will begin a revenue-sharing program with web publishers next month, the company announced during VB Transform Thursday. Since its launch, Perplexity has expanded its features, including a publishing capability that lets users make a webpage generated from web search-based information called Pages. Nieman Labs reported that chatbots like Perplexity and OpenAI’s ChatGPT are prone to hallucinating links to information or news stories they surface on their platforms.

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