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Perplexity sees India as a shortcut in its race against OpenAI
Perplexity is quietly expanding into India to compete with OpenAI in the next phase of AI adoption.
The search-focused AI startup is rapidly adding millions of users in the world’s second-largest internet and smartphone market, positioning itself for mass-market scale. Image Credits: Jagmeet Singh / TechCrunchBuilding on earlier partnerships, Perplexity has been working to leverage India’s user base to leapfrog Western markets, where OpenAI dominates paid subscribers. Image Credits: Jagmeet Singh / TechCrunchThe startup has internally discussed offering its AI search engine to Indian students to grow its reach, sources told TechCrunch.
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