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Perplexity unveils revenue sharing plan for publishers

Perplexity will offer a flat rate to its first batch of partners for every link that it cites on the Perplexity search platform.

Perplexity chief product officer Dmitry Shevelenko told VentureBeat in an interview that the company wanted to lay the groundwork for revenue sharing now even if advertising on the platform will only begin in the second half of 2024. The first batch of publishers to participate in the program are Time, Der Spiegel, Fortune, Entrepreneur, TheTexas Tribune, and WordPress parent company Automattic. Perplexity’s announcement comes after OpenAI released SearchGPT, a prototype search engine to a small group of publications and users.

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