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Perplexity will put ads in its AI search engine and share revenue with publishers

It’s not clear exactly how much revenue Perplexity will share with publishers. Dmitry Shevelenko, the company’s chief business officer, declined to reveal numbers but told Engadget that it would be a “meaningful double-digit percentage shared back with the publishers that contributed source input to the answer."

The initiative, known as the Perplexity Publishers’ Program, comes less than two months after the San Francisco-based startup backed by investors like Jeff Bezos and NVIDIA, and valued at $3 billion, came under fire from Forbes, Wired, and Condé Nast for allegedly scraping content without permission and ignoring robots.txt, a type of file that websites use to block page-crawling bots. Dmitry Shevelenko, the company’s chief business officer, declined to reveal numbers but told Engadget that it would be a “meaningful double-digit percentage shared back with the publishers that contributed source input to the answer." If we’re successful, publishers will also be able to generate this ancillary revenue stream.” Perplexity, he pointed out, was the first AI-powered search engine to include citations to sources when it launched in August 2022, although the company reportedly redesigned its user interface to show them more prominently after being called out by Forbes in June.

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