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Perplexity, an AI Startup Attempting To Challenge Google, Plans To Sell Ads
An anonymous reader shares a report: Generative AI search engine Perplexity, which claims to be a Google competitor and recently snagged a $73.6 million Series B funding from investors like Jeff Bezos, is going to start selling ads, the company told ADWEEK. Perplexity uses AI to answer users' questi...
An anonymous reader shares a report: Generative AI search engine Perplexity, which claims to be a Google competitor and recently snagged a $73.6 million Series B funding from investors like Jeff Bezos, is going to start selling ads, the company told ADWEEK. When a user delves deeper into a topic, the AI search engine might offer organic and brand-sponsored questions. While Perplexity touts on its site that search should be "free from the influence of advertising-driven models," advertising was always in the cards for the company.
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