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Perplexity’s AI search engine can now buy products for you


“Buy with Pro” or “Buy with Prime?”

Users who aren’t subscribed to Perplexity’s $20 / month Pro option will still see other updated AI shopping features, including new product cards that will appear for product-related searches. Perplexity is also launching a new AI-powered “Snap to Shop” search tool that will let all users take a picture of a product and ask questions about it, similar to Google Lens. The company is rolling out a new merchant program that will give sellers “insights into search and shopping trends that surface their products.” It also increases the chance that Perplexity will recommend their products.

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