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Perplexity’s Carbon integration will make it easier for enterprises to connect their data to AI search
With the acquisition of Carbon, Perplexity will expand the knowledge pool powering its AI search engine, making its responses more relevant.
The AI search startup, founded by former DeepMind and OpenAI researcher Aravind Srinivas, raised hundreds of millions of dollars — its latest funding round reportedly valuing the company at $9 billion — and introduced several notable features, including Pages, Spaces, and innovative shopping experiences. Perplexity will integrate Carbon’s retrieval engine and connectors into its tech stack, giving users of the search platform a direct way to plug in their diverse sources of data, from Google Docs and Notion to Hubspot and Slack. For instance, if one has to move the date for a launch and needs to figure out the latest deadline and guidelines set by their team, Perplexity would be able to parse through all the data in Google Docs, Notion, and Slack — and make necessary correlations — to find the information that answers the question.
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