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Perplexity's Founder Was Inspired by Sundar Pichai. Now They’re Competing to Reinvent Search


Aravind Srinivas grew up in the same city as Google’s CEO and developed an obsession with the company long before launching his own AI search startup.

Its early-stage funders are a veritable who’s who of tech investors and entities, including Jeff Bezos, former YouTube CEO Susan Wojcicki, Google chief scientist Jeff Dean, former GitHub CEO Nat Friedman, Meta chief AI scientist Yann LeCun, former Tesla AI director Andrej Karpathy, and investor Balaji Srinivasan, as well as the software company Databricks and GPU maker Nvidia. Although Pichai has greater resources at his disposal, he arguably has less freedom to experiment than Srinivas, because he must also protect Google’s search ad revenue, which last year totaled around $ 175 billion. Last spring the search startup Neeva, also founded by a former Googler, was acquired by cloud computing company Snowflake after it failed to gain traction and funding got tight.

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