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Perplexity’s Super Bowl ‘tweet’ increased app installs by 50%
Perplexity's Super Bowl contest managed to move the needle on its app's downloads. Unlike OpenAI and Google, the AI search engine chose to forgo an
Unlike OpenAI and Google, the AI search engine chose to forgo an expensive Super Bowl ad in favor of a tweet — sorry, an X post — encouraging users to download its app and enter a contest that could result in a $1 million win. Though Perplexity’s post lacked the opportunity to reach a larger audience, as Google and OpenAI did with their Super Bowl ads for Gemini and ChatGPT, respectively, it may have done a better job at helping showcase how to use its AI app. But the AI use case it showed off — helping a job seeker flesh out their resume with clever references to their prior work as a stay-at-home dad — was not necessarily one that would resonate with a large number of consumers.
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