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Personality Basins

basins are the mental model that I use to reason about humans within their environment. They are an elucidating way to think about many concepts: from modelling why people are they way they are, how they change over time, how mental illnesses and addiction function along with how we should look for their cures, and how the attention economy optimizes itself to consume all of your free time.

If instead you grew up scrawny yet intelligent you might have found things go well for you when you adopt a more quiet persona and focus on solving technical problems in programming or mathematics, perhaps eventually leading to a career as a software engineer or academic. In many cases this is mutually beneficial, but it’s nonetheless clear that the cat and mouse game is starting to favor the felines more and more over the last two decades as they have learned to perfect their craft of user acquisition, retention, and ARPU maximization. It’s easy to become personality-captured by minecraft or roblox at the age of 10 – such games are not only fun and addictive, but a child also has little understanding of the level of optimization their counterparty has put in to making sure that they remain a user for life.

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