Get the latest tech news

PhonePe aims to be a top Google Play alternative in India — but it has a challenging road ahead


A look at potential opportunities and challenges for Walmart backed PhonePe's upcoming Google Play Store rival.

Founder and chief executive officer (CEO) of Paytm Vijay Shekhar Sharma (Photo credit should read SAJJAD HUSSAIN/AFP/Getty Images) Notably, Google has set March 13 as the deadline to integrate the user choice billing APIs to offer other payment options. The Indus app store will have to focus on acquiring users and having partnerships with phone makers to achieve that sort of scale.

Get the Android app

Or read this on TechCrunch

Read more on:

Photo of India

India

Photo of PhonePe

PhonePe

Photo of Google Play

Google Play

Related news:

News photo

Bank of America Expects India Fundraising to Be Busier Than Ever

News photo

The staff shortage in India's special effects industry

News photo

Anatsa Android malware downloaded 150,000 times via Google Play